Have you heard the news? Keap is now a part of Thryv!
That’s right: Our small business software family just got a little bit bigger, and we’re excited to share this news with Thryvers, Keapers, and everyone in between.
Keap is the company behind a unique CRM tool for small businesses that offers powerful automation and handy AI features. They’ve also got lots of free marketing resources, which you should definitely check out.
Ready for a quick tour? I’ll introduce you to Keap’s key features and explain why this acquisition is a game-changer for small businesses.
What is Keap?
Keap created a small business platform that sells marketing, sales, and business automation tools. It’s built around a powerful CRM with plenty of tools that help you attract and retain customers, whether you’re an entrepreneur just starting out or a business owner looking for ways to grow your company.
Here’s a quick video that explains what Keap is and how it helps small businesses.
What makes Keap’s product unique is its automations and integrations. It connects the software you use so everything works together without you having to manually switch between apps. That saves you time — something we could always use more of — and helps you do more with the same resources at your business.
What does Keap do?
You can do a lot with Keap – and it’s even more powerful when you pair it with Thryv’s marketing tools. Here’s what Keap can help you do:
- Organize Your Customer Data: The CRM automatically creates new contacts in your database using website forms, landing pages, and social media. You can relax knowing all your customer data is being collected for you.
- Market to New and Existing Customers: Email marketing, text marketing, and data collection tools engage new and existing customers alike. They’re great for keeping in touch with customers, especially the most loyal ones at your business.
- Automate Sales & Marketing: What’s better than a well-planned marketing and sales campaign? An automated one. Use pre-built templates or design your own custom automation using drag-and-drop features.
- Track Business Performance: You get a clear, real-time reporting dashboard for all of your marketing, sales, and customer service data. It’s like a snapshot view of your business.
- Grow Your Business: Customer referral tools, booking software, and contact management help you attract new customers and grow your business. No more awkward goodbyes. Instead, wrap up interactions with an automated message that requests a new review.
What is Keap used for?
Keap was designed to help small businesses complete marketing, sales, and customer service tasks faster. You can use it to collect data, create personalized marketing messages, and improve your sales conversations to close more deals.
Like Thryv, Keap has helped small businesses grow for many years, providing tools for engaging customers, creating marketing content, and keeping communication on track while juggling the full schedule of business ownership.
One of the key things we strive for is to help small businesses compete with larger brands without hiring a sales or marketing team. Like Thryv, Keap’s tools have helped these businesses increase productivity, track customer communication, and improve business efficiency so you can focus on the work that made you want to start a business in the first place.
What are Keap’s features?
We also love Keap because it has something for every small business owner. You don’t just get a CRM, you also get:
Small Business Automation
From email campaigns to social media, Keap has built some awesome automations that make your business more efficient – and they’re super easy to use. You either pick from one of the pre-built templates or design your own using the drag-and-drop features shown here:
It also visualizes each step in your workflow, making it easier to create, edit, and manage your marketing efforts over time.
Contact Management
Contact management is the process of organizing data in your CRM. Keap’s made this easy by collecting data from your phone, email, and social media accounts. When new customers contact your business, their data is saved in your CRM automatically – you don’t have to lift a finger.
You can also view past conversations and experiences with each customer at your business. That’s really handy for sales calls because you can see the full history of different interactions that people have had with your brand – making each interaction more personal and helpful.
Customer Communication
The most valuable customer information isn’t that valuable if you can’t use it. Luckily, this product does just that. It has plenty of communication tools, like phone, email, and texting, that you can use to communicate with customers. It also provides “Pipeline Management” tools that help you close more deals and upsell clients. It’s great for identifying customers on the verge of a purchase but just need that last push from your team to finalize the deal.
Customer Referrals
Customer reviews and testimonials are vital for small businesses. In fact, people trust referrals more than they trust advertisements. Keap has created a selection of tools that can help you request reviews, collect customer feedback, and automate referrals at your business.
Reporting Tools
The real-time reporting dashboard gives you a complete look at your company’s data and performance. It shows tasks that need to be completed, quotes you’ve sent customers, and upcoming appointments on your calendar. You can measure your performance over time and use this data to grow your business.
Free Resources
Don’t sleep on these! Keap has also created a ton of great resources for small business owners, such as blogs, guides, and free tools like this one, which helps you evaluate your customer journey.
Why did Thryv acquire Keap?
I think our CEO, Joe Walsh, said it best: We acquired Keap because it’s “our mission to fuel small business success.”
Keap has done a fantastic job helping small businesses use technology to have meaningful sales conversations with customers and create effective marketing campaigns. And together, we’re determined to continue building a powerhouse of tools designed specifically for small business growth and success.
What’s next for Thryv and Keap?
If you’re a Thryv or Keap customer wondering what this means for you, check out this FAQ page for more information about new tools, updates, and upcoming changes. And, you can look forward to even more content like guides, tools, and resources that help you grow your business.
In the future, features from Keap will be available to Thryv customers right on the Thryv platform. You’ll also have the option of adding Keap tools to your account. Over time, you’ll see more integrations between the two software.
This is a huge win — especially for our customers. Small business owners now have even more tools to make running their businesses easier, helping them grow faster and increase sales. Our mission is to set small businesses up for success, and this acquisition helps us continue to deliver on that mission.
