September 20th is National Tradesmen Day. It honors the individuals (of all genders) who work in the trades and keep utilities like our water, electricity, and A/C running.
National Tradesmen Day also allows these business owners to promote their brands and services. They highlight their experiences, accolades, and what makes them valued members of the local community. They get the word out about their businesses while celebrating their accomplishments as well.
In the Trades: The Ultimate Marketing Guide
Save NowIn this post, we’ll explain everything you need to know about National Tradesmen Day, including what it is, when it takes place, and how your business can celebrate it.
What is National Tradesmen Day?
National Tradesmen Day recognizes the individuals who work in the trades, such as contractors, HVAC technicians, carpenters, electricians, plumbers, etc. It celebrates their accomplishments and contributions to the nation’s economy.
National Tradesmen Day was founded in 2011 by a company called Irwin Tools. Its goal was to raise awareness of “the role of the professional [tradesperson]” and thank the people who keep our cars working, our power on, our water running, etc.
Here are a few industries that are recognized on National Tradesmen Day:
- Electric
- Plumbing
- Contracting
- Automotive
- Power Washing
- Roofing
- HVAC
- Pest Control
- Landscaping
- Home Services
When is National Tradesmen Day?
National Tradesmen Day takes place on the third Friday of September. This year, it’s September 20th.
Not sure how to celebrate? If you work in the trades, this could be a good marketing opportunity for your brand. Read on to learn how you can use this day to increase sales for your business.
How to Celebrate National Tradesmen Day
Here are three ways to celebrate National Tradesmen Day as a small business owner.
1. Promote your expertise on social media.
Promoting your business on social media is a good practice all year-round — not just on holidays. It keeps your brand relevant and helps you share offers and deals.
But since National Tradesmen Day celebrates your industry, take this chance to highlight your expertise. Share how long you’ve been in business, how many years you’ve worked in the trades, and any awards or accolades earned in your career. Take a picture of your crew and thank them for their hard and dedication to your trade.
Not only will this get you a digital pat on the back, but it will show potential customers that you’re a reliable business.
Pro Tip: Don’t have time to write a clever social media caption? AI can help, if you use it the right way. This guide can show you how to use AI for content creation.
If you’re camera shy, here’s a graphic you can share on social media to celebrate National Tradesmen Day.
2. Host a community breakfast or lunch.
National Tradesmen Day isn’t a federal holiday, meaning most people don’t have the day off and have to go to work. Your business can show some appreciation during the workday by hosting a networking event, like a community lunch or breakfast for people who work in the trades.
Here’s an open house that a technical institute hosted on National Tradesmen Day. Your business could do something similar, especially if you’re hiring.
In my hometown, businesses hosted community breakfasts at Legion halls and meeting rooms. At 5 a.m., they served coffee and donuts, and tradespeople throughout the area networked and discussed their workdays.
Events like these build goodwill in your community and increase brand awareness among potential customers. You might also forge valuable partnerships with other businesses, making it easier to collaborate on marketing campaigns.
If you don’t have time to host an event, attend one instead. Check your city hall and local Chamber of Commerce for news about events in your area. You can also check Facebook Groups and community forums for updates.
3. Ask for an online review.
Online reviews are crucial for customer loyalty. Most people will Google a business before buying. When they type your company’s name into sites like Google, Facebook, and Yelp, one of the first things they see is your customer reviews. If your reviews are bad (or nonexistent), it’s one of the quickest ways to lose a potential customer.
You can increase your positive reviews simply by asking for them – and National Tradesmen Day is a great time to ask. After all, what better way for customers to show their appreciation for local tradespeople than by giving them a good review?
Asking for reviews can feel awkward. That’s why we’ve designed this Google Review Link Generator to make it easy to ask for customer reviews. When customers click on your link, they’re sent directly to your Google Business Profile. It’s perfect for email, text messaging, and other communication channels where you can share links.
Celebrating National Tradesmen Day
National Tradesmen Day allows us to thank the businesses that keep our communities running. It’s also a chance for those business owners to promote their brands and remind us how great their services are. If you’re a small business owner celebrating National Tradesmen Day, follow these tips to boost awareness and continue your professional success.
